ACUMEUS created a niche market for itself by incorporating practices that are at par with the industry norms. We are a mix of dynamic young and experienced insights professionals with cumulative team experience of over 100 years.
■ Brand Assessment
■ Product Test
■ Concept Test
■ Campaign Evaluation
■ Pricing Research
■ KAPB Studies
■ Monitoring & Evaluation
■ Market & Competition Analysis
■ Consumer Profiling & Segmentation
■ Quantitative Studies
→ Face to Face Interviews
→ CATI/ CAPI/ CAWI
→ Mystery Audit
■ Qualitative studies
→ FGD
→; Ethnographies
→ Moderation
→ Secondary Data collection
■ Survey Programming/ Scripting
■ Customized survey development
■ Data Processing
■ Cross tabulation
■ Open end response coding
■ Report & Charting
■ Translation & Notetaking