Computer-assisted telephone interviewing (CATI) is a phone looking-over strategy in which the questioner follows content given by a software application. It is an organized arrangement of microdata assortment by phone that paces up the assortment and altering of microdata and furthermore allows the questioner to teach the respondents the significance of convenient and exact information.
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CATI stands for Computer Assisted Telephone Interviewing. Just as computers have replaced the clipboard and questionnaire in face-to-face fieldwork, CATI has replaced traditional telephone interviews. CATI may function in the following manner:
- A computerized survey is managed by respondents via phone.
- The interviewer sits in front of a computer screen.
- CATI is a useful tool when it comes to collecting responses from respondents who are not easily accessible.
- CATI provides the data accuracy.
- It is useful for real time monitoring.